Privacy Policy
This Privacy Policy explains how Saholyu.com ("we," "us," or "our") collects, uses, and protects your personal information when you use our photography, video, and lighting equipment rental services. We are committed to ensuring the privacy and protection of your data in compliance with applicable privacy laws, including the General Data Protection Regulation (GDPR).
1. Information We Collect
We collect the following types of information when you use our services:
- Personal Information: Name, email address, phone number, postal address, and government-issued identification (required for equipment rental verification).
- Payment Information: Credit card details, banking information, and transaction history (payment processing is conducted through secure third-party payment processors).
- Rental Information: Equipment rental history, preferences, and usage patterns.
- Website Usage Data: IP address, browser type, device information, pages visited, time spent on our website, and referring URLs.
- Communication Data: Information provided in emails, chat messages, phone calls, and other communications with our team.
2. How We Use Your Information
We use your personal information for the following legitimate purposes:
- Processing and managing equipment rentals, including verification of identity, delivery, and return of equipment.
- Processing payments and maintaining financial records.
- Communicating with you about your rentals, including confirmations, reminders, and support.
- Improving our services and website functionality based on usage patterns and feedback.
- Sending promotional offers and updates about our services (with your consent).
- Preventing fraud and ensuring the security of our equipment.
- Complying with legal obligations and resolving disputes.
3. Legal Basis for Processing
We process your personal information based on the following legal grounds:
- Contractual Necessity: Processing necessary for the performance of our rental agreement with you.
- Legitimate Interests: Processing that serves our legitimate business interests, such as fraud prevention and service improvement.
- Consent: Processing based on your explicit consent, particularly for marketing communications.
- Legal Obligation: Processing required to comply with applicable laws and regulations.
4. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Rental records are typically maintained for 5 years to comply with tax and accounting regulations. You may request deletion of your data, subject to our legal obligations.
5. Data Protection Measures
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data in transit and at rest.
- Regular security assessments and updates.
- Restricted access to personal information on a need-to-know basis.
- Employee training on data protection and privacy practices.
- Physical security measures at our facilities.
6. Your Rights Under GDPR
If you are located in the European Economic Area (EEA), you have the following rights regarding your personal information:
- Right to Access: You can request a copy of the personal information we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete information.
- Right to Erasure: You can request deletion of your personal information in certain circumstances.
- Right to Restriction: You can request restriction of processing in certain circumstances.
- Right to Data Portability: You can request transfer of your information to another service provider.
- Right to Object: You can object to processing based on legitimate interests, including profiling, and for direct marketing purposes.
- Right to Withdraw Consent: You can withdraw consent for processing where consent is the legal basis.
7. Cookies and Similar Technologies
Our website uses cookies and similar technologies to enhance user experience, analyze website traffic, and personalize content. You can manage your cookie preferences through your browser settings. For detailed information about the cookies we use, please refer to our Cookie Policy.
8. Third-Party Sharing
We may share your personal information with the following third parties:
- Payment processors to facilitate transactions.
- Delivery services for equipment delivery and pickup.
- Cloud service providers for data storage and processing.
- Legal authorities when required by law or to protect our rights.
We do not sell your personal information to third parties for marketing purposes.
9. International Data Transfers
Your personal information may be transferred to and processed in countries outside your country of residence. We ensure that such transfers comply with applicable data protection laws by implementing appropriate safeguards, such as standard contractual clauses approved by the European Commission.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a revised "Last Updated" date. We encourage you to review this policy periodically.
11. Data Protection Officer
If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact our Data Protection Officer through our website contact form.
Last Updated: May 1, 2023